The Do’s and Don’ts of Online Marketing

In this day and age of internet and advanced technology where online marketing outsourcing is just as anybody’s business, the success of any business is largely dependent on effective online marketing strategies and campaign programs. It opens up business doors to a broader consumer audience.

There are however, important considerations when it comes to acceptable online marketing for many outsource internet marketing experts. These online marketing do’s and don’ts will help differentiate good marketing practices against bad marketing techniques.

Online Marketing Do’s

• Simple and accurate website information. Your main concern is for users to be able to get the information they want from your website easily and quickly. Making your website user-friendly is key to an effective internet marketing campaigns.
• Simple and easy-to-remember domain names. If your website’s domain name is extremely long and hard to remember, gaining repeat stream of traffic to the site is not likely to happen. Imagine a secretary dictating to a business affiliate over the phone a domain name made of hardly read words - a jungle of letters and numbers.
• Learn SEO. For any online marketing outsourcing experts, effective search engine optimization strategies are a helpful lot in supplementing online marketing campaigns for implementation into the website. If your website is found by the various search engines, traffic to your site will definitely improve without spending extra for advertising.
• Have a specific and clearly defined USP. Unique Sales Positioning (USP) is like a single online ad which describes your core business. It should eliminate generic connotations to set your business apart from generic competitors. Example : Domino’s Pizza’s USP is “pizza delivered hot in 30 minutes or it’s free”. The recall factor is strong and people will easily associate the ad to the business.
• Use a short email signature. When using email marketing, use an email signature with a URL attached linking to your website. This is a great way to get traffic to a website. By keeping it short and easy to remember.
• Keep an interactive website. Your website should stimulate interaction from the users. Use online polls, surveys, etc. to get more information about your website’s audience.
• Pick your medium. Whether it’s paid search (PPC) or media buying (banners, pop-ups), choose the logical medium where your targeted prospects are.
• Blog posts. Creating blogs for your website will facilitate user interaction and will cause your website to gain traffic. Make sure to post new blogs in order to keep the users wanting for more new information to read.   

Online Marketing Don'ts

• Use Blackhat SEO techniques. As search engines regularly updates their algorithms, using these techniques will get your website penalized or banned. Online marketing outsourcing companies shun this practice.
• Over-Publicity. There’s nothing worse than a publicity overkill especially when your website is not fully ready for traffic. This is a sure way to drive users away from your website.   
• Conditional access to information. Websites requiring registration prior to gaining access to the information will definitely turn off users.
• Forget the user. Most of the time internet marketing outsourcing companies are so caught up with their campaign that they forgot the users – the people the website is designed for and the people in control of revenue.  
• Send spam and long email messages. This kind of online marketing will end up in the trash folders of email recipients or worse; people will block you. You might as well filter out people who you will send email marketing materials to.
• Slow loading and poorly designed website. Your website is your best asset. Websites that takes time to load will cause user boredom and you’re leaving the users with the option of hitting the back button.

Even conventional marketing firms are slowly moving towards online marketing and nothing beats expertise when it comes to digital marketing. However, if you’re new to the digital marketing world, you might as well want to get informed on how does its mechanism work to avoid unnecessary actions that might be detrimental to a marketing campaign.  Of course, mistakes and experience are the greatest teacher but being a bit cautious could let you go the extra mile.

Being audacious with your internet marketing campaign can be widely accepted and at the same time, may not be accepted at all. But, knowing the foundations and the rules of how marketing or advertising should be done can actually defy any hurdles that may come along the way.