On-Site Optimization Techniques

Search engine optimization requires both on-site optimization and off-site optimization techniques in order to achieve high ranking in search engines. On-page optimization refers to the many optimization elements that you have control of – keyword research and analysis, keyword density, content writing, links, text and images, etc., for the website to be properly detected and found by search engine crawlers for every search query made by users for specific relevant keywords.

On-site optimization is actually the initial step in telling Google and other search engines what the site is about. Google and search engines should know this so that when someone makes a search for a specific topic or subject, and your page has relevant content, Google can show your pages as one of the sites users can visit to get the information they need.

A good content with relevant information for the site is the best way to begin with the optimization techniques. This strategy has been proven effective in getting search engine rankings, especially for newly-launched websites. A site’s content should target the readers and not the search engines. This means, content should have useful and informative data to make it easier for both the readers and search engines to locate the website. The soonest your site is found by search engine crawlers the better ranking your site will have.  

The following are some of the on-site optimization techniques which can positively impact the rankings of your site in search engines.

• The Title Tag. The title tag should :
• describe your page content. It is important that the title and the actual content on the page match.
• have keywords placed as far left as possible
• be safely within 70 characters
• be unique for every page on the site
• be optimized with just one or two relevant keywords
• mention your geographical location (city or country) if you are targeting local customers
• should not be over-stuffed with keywords

• The Page’s URL. The URL is another important component of on-site optimization techniques. The URL should:
• have the most relevant or important keyword for specific page
• be accurately short
• preferably be static than dynamic

• Images. Images with alt tag, filename should make use of targeted keywords so that search engine crawlers can ‘read’ what the picture or image is all about and will index accordingly.

• Keyword usage. This is also known as keyword density. Repeat your keywords or key phrases for up to three times for a short to medium length page and up to six times for a longer page. It is best to write the content without worrying about the number of times the keywords or key phrases were used.  When the article or content is finished, you can count the number of times such keywords or key phrases were mentioned throughout the content. Modify accordingly – add if you have less keywords or key phrases and reduce if you have more than the acceptable number. This will really depend on the length and the content. Don’t just insert keywords or phrases for the sake of keyword density, the content will lose its sense.

• Anchor Text. This is used for easy website navigation. You are making it easier for anyone who is viewing a page in your website to visit or see other pages, services, or products. This is a form of encouraging your audience to go see what else your website can offer. Just make sure that you use variable keywords as your anchor text to avoid getting penalized. Anchor text can also serve as reference if you are pointing it to an external website.

• Use of H1, H2 and H3. Emphasizing your most important keyword with the use of H1 will tell search robots that the phrase or word is important. Your targeted or primary keyword or your page headline must use H1. H2 and H3 are used for subtopics which are made of your secondary keywords or key phrases.

• Use of Bold, Italics or Underline. Highlighting important words or phrases is essential in every article or content. It makes it a lot easier for internet users to see the most important part of the content. These styles are actually used to give your secondary or other related keywords emphasis.

• Side Links. Side links help internet users have flawless website navigation. Side links helps lessen a website’s bounce rate because it shows internet users other options they can look at. It serves as a website map which shows available pages. Other targeted keywords that describe another page can be used as side link.   

Do remember that every time there is a chance to put strong emphasis on your targeted keyword, do so. It’s sort of reiterating to search engine crawlers and your audience that your website speaks of those words or phrases. Avoid over optimization which could cause more harm than good to your website and business. Just optimize what is necessary to not look like you are manipulating spiders.

If these words or techniques sound foreign to you, you have the option to let those experienced do it for you. Internet marketing outsourcing or hiring web developers who have search engine optimization background are your best options. Entrusting your on-site optimization to people who really knows what they’re doing will greatly help in positioning your business online.

How Can SEO Company Position Your Business on the SERP?

In ordinary language, a Search Engine Optimization (SEO) Company helps businesses or companies in making their website be more visible by making it search engine friendly in order to increase the traffic to the site and improve business activities. Because SEO is a process of improving search engine ranking of the company, websites tend to gain from such by gaining more users, readers or potential customers.

Depending on the expertise of the SEO Company and the needs and requirements of the business, specific SEO services are provided with the same objective of increasing the online visibility of the website and the business. The many different techniques and strategies implemented are all geared towards achieving good and high ranking with search engines.

Creating a brand is the main thrust of search engine optimization. By having so much online visibility, a business is starting to become a brand not only locally but worldwide. Since the Internet is the best avenue to target a wider audience apart from the local market who is within a company’s reach, SEO companies saw the potential of leveraging in a business website to achieve local and global reach and branding.   

So, how can SEO Company position your business on the top pages of the search engines results page? The following are the important things SEO company can do in order to achieve the target ranking:

• Choosing Appropriate Keywords. Keywords are words or phrases used in search queries. By doing an intensive research on the keywords, SEO Company will be able to target relevant keywords and key phrases that will help the site land on the top pages of the search results page every time a search is made on the specific target keywords. If incorrect or irrelevant keywords are used, the website will not be found by the searchers or it can get traffic that is not actually interested in your products.

           

Keywords being targeted must speak of the company, its products, or the services it   offers. This way, keyword choices will directly benefit a company’s website once searches are made.

• Creating Relevant Site Content. Writing website content may not be sufficient. A specific page only speaks of a particular product or service and does not speak of the whole website.  A forum or a blog could be integrated or linked in order to increase the site’s visibility to the users. This is not to forget that the content SEO Company should create need to be compelling, informative, relevant and timely aimed at serving the readers’ needs. Sometimes, a website content just needs to be the basic foundation of certain information. Information that can be used for a long time will likely attract more users and traffic as it is timeless and can be used as reference.

• Designing a Solid Site Structure. A site that is designed such that search engine spiders can easily crawl the pages and something that is appealing for its targeted audience is likely to get high ranking from the search engines. Do remember that robots heavily relies on user activities. To be able to glue a user to your website, it must be very functional and easy to navigate. A solid site structure combined with a visually appealing site design optimized for search engine spiders and for people can absolutely bring positive results to the site in terms of ranking.

• Implementing Onsite and Offsite Optimization Techniques. The search engine optimization experts should add in all the required optimization elements, whether they are on-site or off-site techniques. This is where focus will be given to keyword density, internal links, images, backlinks, etc. will come into play in order to enhance the site’s ‘appeal’ to search engines spiders and crawlers.   

• Internal Linking. For the site to get fully indexed, search engine spiders should be given an easy path through the website. Internal links can get spiders traverse between pages within the site. SEO Company should make sure they have built a strong internal linking within the site pages making it again, easy for users to use and for spiders to understand page relevancy.

• Submissions. A site that is authoritative and trustworthy is likely to rank high with search engine spiders. Submitting the site to search engines will help a website get indexed in search engines and by submitting a site to directories will add backlinks to a website. Directory submission also help websites get listed locally.

• Monitoring and Tracking Results. The site needs to be regularly checked, updated, monitored and tracked for results. This is to make sure that the optimization techniques in place are working effectively to achieve the target goals and results. By tracking and monitoring website performance, easy fix can be done if certain strategies don’t work.

Positioning your business in search engine results page means achieving greater heights for your business. Appearing on top results will increase customer visits and conversion. If search engine optimization sounds foreign to you, you can always seek help from SEO companies who have proven to deliver promised results.

There are numerous countries who offers SEO services, you can always search on who delivers better results when it comes to internet marketing, particularly in search engine optimization. SEO companies in India, SEO companies in the Philippines, SEO companies in Australia and other countries can be your options. Just trust the SEO company who is more aggressive at the same time well-versed when it comes to search engine optimization expertise.