Small businesses have looked at blogging as an effective way to maintain connection to their customers and to maintain visibility in the net. However, some businesses have failed to achieve their target goals because they were not doing it right.
The following will be helpful in improving your blogging writing and making the blogs work for your business:
1. Good Quality Writing
A good blog is of good writing quality – good English, correct spelling and grammar, punctuations, contractions, etc. Blog readers are picky. They get turned off by blogs which don’t get the message across and blogs that are badly written. When they click open your page, they would be expecting a good read and not wasted time.
2. Engaging Tone
Most of the time, bloggers have mistaken blogging for business presentations. While readers would want to read information, they would prefer that the information is presented in an engaging conversational tone. This would encourage them to throw in some comments and feedback, making the blog dynamic and interactive. A good way to a reader’s heart is to stick to a conversational way of writing.
3. Informational instead of Promotional
While one of the purposes of blogging is to promote your business, brand or service, blogs are to be structured such that the ‘promoting’ purpose is subtly achieved. Blogs which are obvious promotional campaigns will be trashed by the readers. They need to see the blogger as a good resource person or authority which can help them with the information they are looking for. Make your promotional innuendos crafty enough for the readers not to easily predict the real purpose of your blogging.
4. Readers not the Blog
When writing blogs for your business, effort must be made to turn the article or blog more about the readers and not the material itself. How do you do that? Think of what the readers would like to see from your blog. Useful information? Tips? Opinion on certain products? These are what will engage your readers into staying on your blog.
5. Know What You Want
Determine the purpose of your blog. Are you aiming at creating a dynamic online discussion on specific topics to engage your customers? By being clear on the purpose, you can be clear with the message you are conveying to the readers. By being specific and narrowing down your targets, you are making your readers understand what you want to tell them. For instance, your blog is aimed specifically at customers who have bad customer service experience (from any business, for that matter), your blog should carry that specificity so that those who will engage in the blog will be clear on what they will comment on.
6. Share Your Experience
First-hand experiences shared on blogs are almost always the run-away winners. Why? Because readers can relate to some of those experiences. In more ways than one, people may have encountered similar situations and will be most willing to share the experience to other readers as well. This can make the blog very dynamic and engaging. Everyone expects to learn a lesson or two from those sharings and that’s what makes it count for the readers.
7. Make Technology a Friend
Technology is available for everyone to use for different purposes. Utilize every available tool to measure the effectiveness of your blogs. Make yourself updated with the latest trends in technology and how you can tap those trends into your blogging. Nowadays, blogging is directed towards the utilization of social media networking sites for a wider reach. Check and see if those new trends would be applicable for your purpose. If others are on it, maybe you should be on it, too.
Try and apply some of these tips the next time you write your blog. You can expect to see some variation on the response or feedback you will get from those reading your blogs. They will definitely be favorable to your business.
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